The jury members are professionals in the field of education, government and the business sector. The jury assesses the entries on a number of aspects: the degree of innovation of the entry, the suitability of the idea or product to the residents of the city of Eindhoven, and the feasibility of the idea.

Ton Schurgers says the following about the importance of this competition for students:

BRAINS Eindhoven challenges young people to think about solutions to the problems of our time. Because they are not burdened with solutions from the past, we may expect them to come up with creative and original solutions. Therefore, BRAINS Eindhoven is a great way to encourage young people to find solutions; after all, it is their own future that is at stake.

 

The pre-jury will evaluate all entries in week 38 for Brains Award 2011 and sets the TOP10 together. The pre-jury consists of:
 
Eric Lubbers - senior EZ Brainport and Strategic Alliances in the city of Eindhoven
 
Han Meyer - Professor TU/e

 
Ton Schurgers - Director United Brains
 
Davy of Schaijk - business consultant Brainport Development
 
Ruud van Iwaarden - business consultant Brainport Development
 
 
The director's jury decides - based on the TOP10 selection - whose wins the BRAINS Award. This jury consists of:
 
Antoine Wintels - Chairman Board of ROC

 
Igor van Hooff - member Board Design Academy Eindhoven
 
Jo van Ham - member Executive Board of TU/e
 
Mary-Ann Schreurs - Alderman of innovation, culture and public space in Eindhoven

 

Nienke Meijer - member Board of Fontys
 
Peter Kentie - Director at Eindhoven Marketing