The six jury members are professionals in the field of education, government and the business sector. The jury assesses the entries on a number of aspects: the degree of innovation of the entry, the suitability of the idea or product to the residents of the city of Eindhoven, and the feasibility of the idea.

Ton Schrugers says the following about the importance of this competition for students:

BRAINS Eindhoven challenges young people to think about solutions to the problems of our time. Because they are not burdened with solutions from the past, we may expect them to come up with creative and original solutions. Therefore, BRAINS Eindhoven is a great way to encourage young people to find solutions; after all, it is their own future that is at stake.

The jury is comprised of: 
 
Susette Brabander - alumni projectmanager Design Academy Eindhoven

 
Jan van Hulst - Director Metaalwarenfabriek Phoenix BV; more info about Jan
 
Erik Lubbers - senior adviser Economic Affairs, Brainport and Strategic Alliances at the Municipality of Eindhoven
 
Nienke Meijer - member Board of Directors Fontys Hogescholen; more info about Nienke
 
Han Meijer - Professor Eindhoven University of Technology; more info about Han
 
Ton Schrugers - Director United Brains; more info about Ton

Antoine Wintels - Chairman Executive Board ROC Eindhoven; more info about Antoine